About ME

I’m Tarek Tony Art Director with professional experience since 2013 in advertising, design & video.

I create visual content that blends ideas, design, motion, video, and sound.

My work spans advertising, branding, social media visuals, video production, motion graphics, and AI-powered creative storytelling.

I transform ideas into impactful visual experiences, from attention-grabbing ads and full campaign visuals to AI-driven videos built around strong concepts, storytelling, and emotional communication.

See Portofolio

My Work

Video
Production

Graphic
Design

AI Video
production

Marketing
Strategies

Art
Direction

I approach every project from both a creative and marketing perspective, making sure the final output communicates clearly, attracts the audience, and reflects the brand or project identity.

Whether it is a social media campaign, advertising video, brand identity, motion graphics, or AI-generated content, my focus is always on creating visuals that are engaging, clear, and professionally crafted.

Video Production & Creative Storytelling

I produce motion graphics videos that simplify messages, explain ideas, and present products or services in a visually engaging and easy-to-understand way.

My process combines design, animation, timing, rhythm, and sound effects to create videos suitable for ads, social media, explainers, and business presentations.

I edit and enhance videos through pacing, cuts, color, graphics, and effects to create final outputs that are clear, dynamic.

I make sure each video is edited according to the platform, audience, and purpose, whether it is a short ad, Reel, TikTok video, corporate video, or campaign asset.

What I Create:

Infographic videos.
Promotional videos.
Company presentations.
Explainer videos.
GIFs.
Showreels.
Teasers and reveals.
App promo videos.
Social media motion ads.
Video editing.
Color correction and grading.

Graphic Design

I design visual content for social media, advertising campaigns, and brand identities with a focus on clarity, consistency, and visual impact.

I see design as a communication tool, not just decoration. Every design should support the message, reflect the brand, and attract the right audience.

What I Create:

Social media designs.
Full advertising campaigns.
Campaign and event key visuals.
Multi-size adaptations.
Brand identity designs.
Logos and visual systems.
Brochures, profiles, menus, and presentations.
Print and digital advertising materials.

AI Video production

Create advertising and creative videos using AI tools, with a strong focus on concept, script, visual mood, scene direction, and storytelling.

I do not treat AI as just a tool for generating visuals. I use it as part of a complete creative production workflow, from concept development to final video output for campaigns and social media.

What I Create:

Advertising video concepts based on clear marketing objectives.
Short, impactful scripts.
AI-generated visual scenes.
Storytelling built around the brand, product, or message.
Reels, TikTok videos, and digital ads.
Visual treatments for simple ideas.
Prompt direction for images and video scenes.
Final videos with motion, text, effects, and sound.

Marketing Strategic Planning

Before any visual direction begins, I focus on understanding the marketing objective behind the project. I build creative ideas based on the brand message, audience behavior, campaign goal, and the platform where the content will appear.

My work in marketing strategy connects the creative idea with the business objective, from campaign planning and content direction to scriptwriting, storytelling, and storyboard development. This allows every design, video, or campaign asset to communicate clearly, attract attention, and serve a real marketing purpose.

What I Make:

Marketing strategy development for brands, campaigns, and digital content.
Social media content planning for awareness, engagement, and lead generation.
Creative campaign ideas based on audience needs and brand positioning.
Content pillars and monthly content calendars.
Advertising concepts for social media and digital campaigns.
Scriptwriting for videos, reels, promos, and storytelling content.
Storyboard planning for video production and AI-generated scenes.
Creative direction for campaign messages, visuals, and video flow.
Turning marketing goals into clear visual and content ideas.
Building content that connects strategy, design, video, and storytelling.

Art Direction

I lead the visual direction of projects from concept to execution, ensuring consistency across design, video, branding, and marketing communication.

My role focuses on shaping the visual language of each project — including style, colors, composition, mood, and how the content appears across different platforms.

What I Do:

Define the art direction of campaigns.
Build visual direction for projects.
Supervise design and video outputs.
Review creative deliverables.
Adapt key visuals into multi-format content.
Maintain consistency across platforms and campaign materials.

Portfolio

Selected Videos

00:22

Desurve video - videography & editing in dark mood

00:28

Knockout Chaos - Traffic Plan VIP

01:01

Padel Premier Video Promo_RS2023

00:31

Rajhi Rice TV Commercial

Latest Videos